FMCG is a very large and competitive market across the globe. A strategy for growth is a make or break exercise for an organisation. It has to not only have an in-depth knowledge about the market but also of the competition. A right set of information sets correct growth trajectory.
And thatís where VMAK comes in!!
At VMAK we understand the importance of research for the FMCG category and thus provide our clients with a unique range of customised solutions that cover every aspect of the product and customer lifecycle and enable better business decisions on a local, regional and global basis.
We integrate qualitative and quantitative approaches with mobile and social data, innovative retail and shopper studies, and a powerful incremental view of new product potential. From brand strategies, through to innovation and product development, advertising evaluation to mapping the purchase journey and increasing shopper spend.
They can tell you what works, and what doesnít.
VMAK provides brands, manufacturers, and retailers with a powerful and actionable plan for growth.