• Qualitative analysis is a natural or observational examination of the philosophies that govern consumer behaviour. Qualitative analysis can easily be influenced because of the bias of the researcher and it is of utmost importance to take note of this thing.

  • At Vmak, our direction and framework of the research is often getting revised whenever a new information is gained, allowing us to better evaluate the issues and all the subject in an in-depth manner. This helps our clients in identifying customer needs, clarify marketing message, generate ideas for improvement of a product or extend a line or a brand.