QUESTIONNAIRE DESIGN


  • Anyone can write a bad questionnaire. That is why it is of utmost importance to go to the experts to design your questionnaire.


  • At Vmak, our market research methodologists have a deep understanding of the impact questionnaire design has on completion rates, data quality and respondents’ positive experience. We frequently consult with clients to use the knowledge we’ve gleaned on questionnaire design to improve their outline or survey, and ultimately their research.